The findings will surprise many readers and, quite frankly, upset others.īuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.īut what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?įor years, this question preyed on the mind of Jim Collins. Good to Great: Why Some Companies Make the Leap… and Others Don’t To find the keys to greatness, Collins’s 21-person research team read and coded 6,000 articles, generated more than 2,000 pages of interview transcripts and created 384 megabytes of computer data in a five-year project. Information about the book Good to Great, written by James C.
The file contains more than 300 pages … Title Collins and published by Harper Business in 2001 in PDF format. The before and after are really quite different, but Johan’s work gave me a great foundation, and the client loves the result." 42.Good to Great : Why Some Companies Make the Leap… and Others Don’tĭownload the book Good to Great pdf written by James C. "For an identity project, I used Comfortaa as the base for a bespoke wordmark. "A lot of free fonts need too much work cleaning up the points, but that doesn’t mean you can’t find good options," he says.
Part of the Google Font Improvements Project, the latest updates to the family include the addition of a Cyrillic character set and support for Vietnamese.ĭavid Airey, a graphic designer and occasional writer in Northern Ireland, is among its admirers. Created by Johan Aakerlund, a design engineer at the Technical University of Denmark, it’s a simple, good looking font that includes large number of different characters and symbols. Free font Comfortaa could work well in a logo design (Image credit: Google Fonts)Ĭomfortaa is a rounded geometric sans-serif type design intended for large sizes.
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